Potential, as well as current patients, have started visiting websites and social media pages of Doctors/Hospitals as a starting point for gathering more information. Social media is getting extremely powerful medium between physicians and patients.
Interestingly, there has been a transition in marketing spend from traditional media like print advertising, billboards and television commercials to online Social Media Marketing. India is a country of a Young Workforce, 65% of the population is of 35 age or under and they are very active on the internet and ready to adopt the latest technologies.
#DidYouKnow One third of consumers now use social media websites, as it continues to be preferred source of health-related information for the younger generation.
Another advantage is the smartphone penetration which is growing in India with cheap internet, so having Social media profiles of Hospitals / Doctors is important for brand awareness. The following social media platforms which continue its domination in India are Facebook, Instagram, Twitter, YouTube & LinkedIn.
Medical Tourism in India
There are patients all around the world who consider traveling to India for treatment. With the help of online presence, your hospital/clinic would be visible to global Patients.
How can Doctors use Social Media for there online Presence?
– Education: Can be used to share health Tips and Statistics, Nutrition, Self-care, Common Conditions.
– Patient Engagement: Answer basic Q & A
– Listing on Maps: Location, Hours
– Facebook Page / Twitter Profile / Youtube Videos
Without question, if you have a hospital/clinic and is still not online, it could turn away potential patients. Now is the best time to do it.
TECHTRY is a Digital Marketing Agency from Mumbai, Contact us on +91-7678020202